Saturday, June 5, 2010

More avenues for the Mall Rat...

Malls are great places to shop at but only once you get inside. From outside Malls are just another big building. DLF changed all that by deciding to bring in the flavour of an open Indian bazaar to its otherwise posh retail destinations Emporio and Promenade located in Vasant Kunj, South Delhi.

Our team was roped in to develop an outdoor kiosk for DLF with movable option which would be open from 3 sides so that people could walk around and experience the products and services offered.

The challenge was to offer a solution which would be in keeping with MCD laws that don’t allow a fixed kiosk outside the mall at the same time premium and sturdy too. The unit should also be able to catch the attention of those who were traveling on Nelson Mandela Marg and pull them in.

The solution offered had: kiosks with movable option stands on four pillars with industrial wheels ,dismountable shutters with locking option & a storage unit of the same with illuminates the facia .

The completed kiosk have been taken up by tenants such as Costa Coffee, Coco Bary ,Corn n more, etc. The tenants are a happy lot as they have been consistently reporting better footfalls than traditional kiosk.

4 comments:

Priyank said...

very Nice Blog about Indian Retailing

Dimag ka dahi, lekin sahi said...

i am interested in buying such kiosks for highway food business.
abhijitbhurke@yahoo.com

Unknown said...

Superb on retailing . The snaps are vey nice

Suresh said...

Hi,
Here is the link please join the webinar on retail analytics. http://bit.ly/sVevby